Digital marketing channels:
- Your own website
- Search Engine Optimization (SEO)
- Search engine marketing (SEM)
- Pay-Per-Click Advertising (PPC)
- Display Advertising
- Email Marketing
- Social Media Marketing (SMM)
- Content Marketing
- Affiliate Marketing
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1. Your own website
Your websites can be a most effective digital marketing channels Using your own website instead of listing business to other directories is more Beneficial. To connect with your customer online you cannot rely on social media pages, forum, or listings. Your business needs an online presence to compete in this digital marketing era.
In this past 7 year, we saw incredible growth in Internet usage. In India, 70% of people have access to the Internet and Number of people using a smartphone is almost 65% and increasing.
We have used very slow website, buffering a lot, and faced issues like server down, but now we know everyone likes a fast and responsive website. If a website takes longer than 5 seconds to load, you’re most likely losing 2/3rd of your visitors. So, the faster your website is, the happier your visitor will be.
" To get in the competition one needs to have a fast and responsive website to represent the business on the Internet "
Website speed also matters in mobile as well. Web pages are optimized to be viewed in very slow internet connections, These pages a are AMP accelerated mobile pages. websites are made very responsive to adapt the size of the screen to be viewed in every type of devices.
Google’s mobile-first index: Google has shared advice on getting ready for the mobile-first index. The good news is, if your site is responsive and dynamic, you don’t have to worry about making any changes.
If your website is responsive and optimized well, these will also increase your Google ranking, Responsive website is an SEO major factor these days.
"Your website is your primary Digital Marketing channels, your website is a single targeted destination for all another Digital Marketing channels."
2. Search Engine Optimization (SEO)
We all are using the Internet and using Search Engine to look for anything on the internet, the search engine provides you what you are searching for, In fact, exactly what you are searching for. Rarely we type the complete web address in the address bar to open a website.
We are using a search engine for looking for pieces of information about the product, services, local business, nearby places, even we find a way to our home.
People are searching millions of information on a search engine Have you ever tried to find out, how a search engine will understand what people searching for, and which result to show them for a particular search. Here the algorithm work for search engines, Each search engine has its own algorithm.
While performing SEO we try to match that algorithm so that we can match what Google wants to show to its user. however, Google keeps updating and changing its algorithm and criteria to and keeps on crawling for the best possible data for its user.
If your website is not optimized for search engine how a search engine will understand where to show your website. !
If a website is optimized accordingly and has such standard data, which is recommended and easily understood by the search engine, then the website will be rank on top in the search result, Search engines are a service provider and they are providing best search results which their user are searching for and for better services they will provide exactly what their user want and searching for.
Your business needs a presence in the search result. SEO of your business website is must include On page SEO and Offpage SEO. Once you got the ranking in the search results, on your keyword you will start getting leads from search engine people start visiting your website and you can convert that leads into your customers.
96% of the website is opened from the search result using a search engine
One should have good SEO of its Website, to rank on a particular keyword of his niche and business. to get the more organic traffic on his website. SEO is most significant digital marketing Factor in 2018, There is a huge industry established providing SEO services, SEO paid tools, SEO consultants,
Some of the Top SEO providers and tools are listed below
- Answer The Public
- Majestic SEO
- SEOmoz PRO
- Raven Tools
- Advanced Web Ranking AWR
- SEO PowerSuite
3. Search Engine Marketing (SEM)
Pay-Per-Click Advertising (PPC)
Pay-Per-Click is a Paid advertising Service it delivers highly targeted traffic to customers within a very lesser time. However you can uses this PPC services own your own If you are willing to invest in bidding and placing ad placements, Pay Per Click Advertising is a type of digital marketing Channel where the advertiser pays for every click of an ads, you can create Ads in Text, Display, Or Video, you can monitor the ads, no of clicks you are getting No of impression you are getting on specific Keywords.
The amount you spend on particular ads depends on you, however, there is a particular bidding for the keyword on which you have to be in the search result of a search engine a particular space in the website, Search engine advertising is one of the most popular forms of PPC.
Some of the Top PPC companies are listed below
- Disruptive Advertising.
- Directive Consulting.
- SEO Inc.
- Ignite Visibility.
- SCUBE Marketing.
Display advertising normally works more on the principle of placing display ads on various blogs, websites, forums, and so on. Paid advertisement is shown on the website based on keyword, category, and Tags matched with the website on which ads will be published,
We can reach website to show our ads on their website and get links, but we can't track the insight. However, Google product Adwords do this for Publisher and Advertiser. Media.net, infolink, are some of the websites which also provide the service but Google is a market leader.
The Advertiser can place ads in other websites using AdWords on other side Publisher with Adsense account can get ads for there website, youtube channel.
Display ads are very effective in gaining lead while PPC works on gaining paid clicks. Placing display ads can keep up the brand images. Branding your products, services to their target audiences. It creates a striking appearance in the market. remain in the audience for much more time it is very useful in rebranding your product or business.
4. Email Marketing
More than 210 billion emails are sent daily. By 2019, this number is expected to rise to 260 billion daily emails.
Digital marketers Suggest Email marketing is one of the most effective digital marketing channels that can give businesses and ROI of up to 43%......Why?
In email marketing personalization is the major factor to strategize email marketing patterns in 2018. Marketers are creating more conversational and visually-striking email marketing pattern and newsletter it can drive a lot of quality customer leads to your business. Email marketing is cheaper compared to another marketing channel it can give you the ROI of 43%.
Amazon is a great example of email personalization. Amazon drives 35% of sales from email marketing,
With the right email marketing strategy, your emails can deliver effective results, your personalized email marketing campaigns are not just drafting a text to send. Customers expect brands to create individual experiences with the relevant content which a customer is searching for, to be searching for in future,
For example, if I travel to GOA, by Air Asia flight, I have Booked my tickets online from any vendor and I got an email of confirmation, frequently I got another email which is suggesting me places to stay in goa, placed to visit in Goa, and guess what I was actually thinking for that. In this way, email marketing can connect with our customer according to there behavior.
Business which have there in-house digital marketers using email marketing start with lead researching, these lead contain contact info like Phone number, Email address, and much more tags, potentially from the customer or visitor of websites,and social platform, including a permission to receive the newsletters and updates, through email and SMS as well, the data is processed and the email and newsletters are sent to them according to the preferences they filled,
5. Social Media Marketing (SMM)
If we talk about the social media the name comes out Facebook, Facebook is a market leader in social media billions of user in almost every location on the globe
Facebook and other social media Platforms, were used for marketing for a long time, but now when half of the world having a smartphone, these social media websites come up with the full cycle marketing features, covering a huge number of audience you can reach you're local as well as abroad customer as well. you can promote your website, your business, your art, your profession, your talent you can promote on social media,
How Social Media Marketing is an effective channel for Digital Marketing ?????
Social media has the maximum real-time reach, it can reach the maximum people in a very short span of time, you just have to create a business page on social media platform and get started - Run ads campaigns connect with your audience, get the visitor on your landing pages, you can create Display advertisement, video advertisement, you can promote your video ads and you are done.
Some social media platform have started giving the options for listing their product and services online you can also use them for business.
You must have listened about the wittyweed.com wittyfeed is the second largest internet media and viral content company following Buzzfeed. wittyfeed drives 66% of traffic from social media majorly from facebook.com.
6. Content Marketing
Content marketing involves publishing and sharing of specific pieces of content like (Blog, Videos, Infographics, Case Studies, eBooks, Whitepapers, Checklists, Interviews, testimonial,) describing in your niche or relevant to your niche, services or product on various platform like Forums, Social media, Guest post, Blogging is one of the most popular types of content marketing for small businesses. Content should be of high-quality, non-plagiarized and catchy. The content you’re trying to share is relevant to your brand or business.
Content marketing can be easily understood by the below example
7. Affiliate Marketing
Collaborate with Influencer, youtube, blogger, Popular social media pages these can be your Affiliate marketers. Affiliate marketers normally work on a commission basis where they charge a certain amount as commission for every product or service they market in their audience.
there are a lot of social pages, forum, blogs, youtube channels, and they have their loyal audience they can promote your services for a commission affiliate marketing is a cheaper option you can get the excellent conversion.
Although there are many companies which market your product in affiliate marketing, work as a mediator. But if you yourself collaborate with any marketer that will cost you lesser.
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