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Advertising Through Facebook – Social Media Marketing Guide 2018

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| Table of Contents

  • About Facebook - Advertising Through Facebook
    • How Facebook ads look like
    • What objectives can I meet using Facebook ads?
  • What targeting options does Facebook offer?
  • What is the minimum budget to advertise on Facebook?
  • How to get started - Advertising Through Facebook
  • Case Studies.

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| About Facebook

Facebook doesn’t need any introduction – Facebook launched in 2004, With the Idea of connectivity between friend, now is the largest social media platform with more than 1.8 billion monthly active users worldwide. Facebook today is more than just a social network site – Facebook acquired messaging app WhatsApp and also started its own successful messenger. They also bought photo-sharing platform Instagram. Both Instagram and Facebook are connected to each other.

Since most of the Facebook users log into the website every day and engage with other users, brands, and content,
Facebook has a lot of information about its users. These leads are being used For advertisers,

Facebook is one of the most effective Social media marketing channels. Facebook has rich user data to target very specific audiences. Facebook let use these data to advertisers. And since most companies and brands having an account on Facebook and Advertising Through Facebook, Facebook ads are a great way to build your audience on Facebook, boost engagement for the content you share.

Here on Facebook, you have four different choices – Create an ad that Contains a single image, a single video, or multiple images that are displayed either in a carousel format or as a slideshow.

How Facebook ads look like - Types of Facebook Ads

Facebook also offers a new, more Impressive ad experience on mobile - Facebook Canvas.

The canvas looks like a normal mobile news feed ad, but once a user clicks to open the ad, the user is driven to a full-screen experience of (videos, images, text, products) which is customized by the advertiser. and the landing page is shown on Facebook itself. Facebook let the user see the landing page on Facebook itself instead of redirecting them to the given URL.
To learn more about Facebook Canvas, go to canvas-facebook

Here is an example of how domain.com used Facebook Canvas to advertise through facebook:

Image source Facebook ,Domain.com canvas ads
What objectives can I get using Facebook ads?

You can optimize ads on Facebook based on your campaign Objective. Generally, Ideally the objective of your ads campaign can be the following:

Branding awareness: This includes campaigns to introduce your brand, local customer connectivity and to maximize reach.

Consideration: These ads drive traffic to your website, boost the engagement of your posts, can be used for app downloads call to action, lead generation you can collect customer data (leads).

Conversion: These ads increase the conversion (sale) on your website or online shop*, We can advertise specific products to users who have interacted with your shop before. basically, it is used in e-commerce and by service providers



Facebook Busines manager

These campaign objectives require you to add a few lines of code to your website, which will then implement the Facebook pixel on your site. To learn how to create a Facebook pixel and how to add it to the code of your website, have a look here. If you want to track the actions that happen inside your mobile app as a result of your ads, your developer should implement a piece of code called App Events. Point them to Facebook’s developer site to learn more.

Based on past user behavior data, Facebook will show your ad to those people in your target audience who are most likely to perform the action you want them to.


| Audience Targeting features of Facebook ads campaign?

Facebook offers a 6 type of targeting feature that sorts your audience and gives you a quality engagement and traffic that build a specific audience.

Here are the targeting feature of facebook ads campaign

Location: Target users by country, state, city, zip code, or the area around your physical business. If you work in central India and your services are for only locals you can sort your targeted audience by setting up location in your ads campaign.

Demographics: Target audience by age, gender, Country, and the languages they speak. If you are promoting a Hindi language video in a country like Japan, there will be no conversion, its obvious no one will understand the context. so you can select your targeting audience demographically.

Interests: Target users by there interests, based on profile information they provide, pages, groups or content they engage with. You can choose from hundreds of categories like sports, movies, music, games, or shopping. You can also target users who like specific pages.

Behaviors: Target audience based on what Facebook knows about their behaviors, Facebook collect data using cookies to show them what they are searching for, such as the way they shop, the phone they use, or if they plan to buy a house or a car.

Connections: Target users who like your page or app and their friends.

Custom: Target existing customers based on data (e.g., emails, phone numbers) you provide. You can also create Lookalike Audiences – people who are similar to your existing customers.




| What is the minimum budget to advertise on Facebook?

The minimum budget as of now is 70 ₹ to start ads For one day, However, Facebook suggests you the best according to your objective  The reach and impressions may vary depending on location, demography, Interests and other targeting feature.

For complete facebook ad placement read our article - A complete guide - Facebook Ad placement


| How to get started

I am assuming that you have your own facebook account and a business page in a particular category.

Click here (and then click on “Create an Ad”) to start advertising on Facebook, and here to access Facebook’s documentation that describes every single ad type.

For complete facebook ad placement read our article - A complete guide - Facebook Ad placement



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