Table of Contents
- About Instagram
- Types of Instagram Ads
- What are the objectives can we achieve through Instagram Ads?
- What targeting options does Instagram offer?
- What is the minimum budget to advertise on Instagram?
- How to get started - Advertising Through Instagram
- Case Studies.
Instagram is a popular online network for photo and video sharing. This statistic gives information on the number of monthly active Instagram users as of June 2018. As of that month, the mainly mobile photo sharing network had reached 1 billion monthly active users, up from 800 million in September 2017. The app is one of the most popular social networks worldwide.
One can share photos and videos publicly and privately on Instagram, One can also share the same on other social networking platforms such as Twitter, Tumblr or Facebook through Instagram.
Initially, Instagram started out with photos that were square shaped but now is open to upload pictures in any aspect ratio as well as videos with up to 60 seconds.
For Businesses & Advertisers, Instagram is an effective social media marketing platform to tell a company’s stories and updates in a visual and engaging way. Running an Instagram campaign is very effective in raising brand awareness, connecting customer creatively, rather than selling products or giving a big discount.
Instagram photos and videos encourage the customer to know more about your product. An Instagram post has high the inspiration value to encourage the community to like and share their ads. Since Instagram was acquired by Facebook in 2012, the advertising platforms merged and most of the advertising and targeting options are the same for both platforms.
Similar to Facebook ads, to run ads on Instagram, you'll need an Instagram Business profile of the brand or product you are promoting. Or you can place without the Business profile also. You can also connect to your Facebook page through an Instagram business account. The ads campaign can be the same for Facebook and Instagram.
Instagram ads are similar to Facebook, we can classify Instagram’s Ads options based on what the ads look like and what objectives they have. All Instagram ads will be placed in the user feed, both in the browser and the app version. There is no sidebar option.
How Instagram ads look like - Types of Instagram Ads
What objectives can I get using Instagram Ads?
One can easily handle the Instagram account by own, Business account is slightly different from the normal account. The business account gives you insight option and public outreach, Similar to Facebook, Instagram will show your ad to the people in your target audience who are most likely from the same category and take the action you want them to take.
Meet your business goals
Awareness - Drive awareness of your business, product, app or service.
- Reach and frequency
- Brand awareness
- Local awareness
Consideration - Make potential customers more aware of your products or services.
- Website clicks
- Video views
- Reach and frequency
Conversion - Increase product sales, mobile app downloads and even visitors to your shop.
- Website conversions
- Dynamic ads on Instagram
- Mobile App Installs
- Mobile app engagement
Audience Targeting features of Instagram Ads campaign?
Instagram offers a 6 type of targeting feature that sorts your audience and gives you a quality engagement and traffic that build a specific audience.
Here are the targeting feature of Instagram ads campaign
Location: Target users by country, state, city, zip code, or the area around your physical business. If you work in central India and your services are for only locals you can sort your targeted audience by setting up location in your ads campaign.
Demographics: Target audience by age, gender, Country, and the languages they speak. If you are promoting a Hindi language video in a country like Japan, there will be no conversion, its obvious no one will understand the context. so you can select your targeting audience demographically.
Interests: Target users by there interests, based on profile information they provide, pages, groups or content they engage with. You can choose from hundreds of categories like sports, movies, music, games, or shopping. You can also target users who like specific pages.
Behaviors: Target audience based on what Facebook knows about their behaviors, Facebook collect data using cookies to show them what they are searching for, such as the way they shop, the phone they use, or if they plan to buy a house or a car.
Connections: Target users who like your page or app and their friends.
Custom: Target existing customers based on data (e.g., emails, phone numbers) you provide. You can also create Lookalike Audiences – people who are similar to your existing customers.
What is the minimum budget to advertise on Instagram?
The minimum budget as of now is 40 ₹ to start ads For one day, However, Instagram suggests you the best according to your objective The reach and impressions may vary depending on location, demography, Interests and other targeting feature.
For complete Facebook ad placement read our article - A complete guide - Instagram Ad placement
How to get started
I am assuming that you have your own Facebook account and an Instagram business profile in a particular category.