Types of SEO - White Hat & Black Hat

The SEO technique adopted by SEO professionals can be specifically classified into two categories i.e White hat SEO and Black hat SEO. let’s find out what they meant by.

As the color of the types of Search engine optimizations indicates there is a huge difference in their approach, results, and techniques. But they have their own importance too. Companies and websites who are working to achieve their long-term goals do not prefer black Hat SEO techniques.

White Hat

White Hat SEO in Search engine optimization (SEO) terminology, white hat SEO refers to the usage of technical optimization strategies, techniques, and tactics that focus on a human audience.

These techniques refer to provide the sufficient details of the content & services to the Search engine, which helps algorithms to reposition of your rank.

In White Hat SEO technique, we try to highlight the content, Categories, Services to improve targeted search results. though Search engine crawls everything by itself.  White hat SEO completely follows search engine rules and policies.

For example, a website that is optimized for search engines using relevant content, Categories, Services to achieve organic ranking is considered to be optimized using White Hat SEO practices.
Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers.

The techniques listed under the White Hat SEO may be slow in giving results but the results-driven is much more lasting.

"White Hat SEO is used by those who intend to achieve long-term goals from their website. It is Also called Ethical SEO."

Black Hat

Black hat SEO in search engine optimization (SEO) terminology refers to the use of aggressive SEO strategies, techniques, and tactics that focus only on Search engines and not the actual user, and does not obey search engines guidelines.

Some examples of black hat SEO techniques include spam links keyword stuffing, invisible text, hidden links, cloaking,  doorway pages, using unrelated keywords in the page content, page swapping (changing the webpage entirely after it has been ranked by search engines). These practices are against the guidelines provided by Google and overall Google’s algorithms.

Here in India If you type "Pappu" in google search it shows the photos of a politician followed with the jokes on him.

Black Hat SEO Usage
Black hat SEO is used by those who are looking for quick traffic on their Websites, rather than long-lasting audience or user on their Web site. The traffic generated through these practices does not last nor are the rankings able to maintain their position on the search engine research pages.

Black hat SEO can result in your Website being banned from a search engine. Thus, we can conclude that the rankings achieved through the Black hat SEO techniques are short lived.

You may also like to read this Moz Blog Discussion "Black Hat vs. White Hat Search Spam Debate" Click here
Reference: Webopedia, WiSEO, Digital Vidhaya, Moz Blog Discussion

Published on: 19-Dec-2019, Published By: Appfila

Written By Adit Pathak
@aditpathak_Bio
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